Despite everything, even though I now have my own website—a space where I can thoroughly express my thoughts, maintain a personal blog, share the process of creating projects, and showcase small creative endeavors—I still continue to post reels and content on Instagram.
It's unlikely that anything related to my office work will appear here. Everything tied to contracts, NDAs, and other legal agreements will remain behind the scenes. These projects are too complex and filled with nuances that require privacy and discretion.

But my creative projects—the ones I've been developing for years, even decades—will be fully represented here. These are projects connected with world-building, character creation, hand-drawn illustrations, and writing miles of text. They are more arthouse, less commercial. I plan to dive deep into them, enrich them with details, and reveal their inner worlds.
For example, projects like "Alevtina and Tamara," "Fish," and "Violence" will not just be static presentation pages. Even completed projects, such as "Alevtina and Tamara," I intend to supplement with articles, interviews, and materials about all the additional work that has been done or is still in progress. These will be living pages that continue to grow over time.
I wanted to create a space where you can dive in, explore, connect different elements, and leave your opinion. I hope I managed to achieve this.

But despite all this, I still cling to Instagram. I promised myself to post all the reels that are already ready: videos of the process of drawing characters and banners. Perhaps after that, I (incredibly, but still) intend to fully focus on my website, blog, and project development. To immerse myself more in deep work rather than generating content for the sake of content.

Of course, I am afraid of my narcissistic side—the one that longs to show the audience what I’m doing. Instagram skillfully creates the illusion that a huge number of people are seeing your content. There is a false sense that you are working for a massive audience. They truly mastered Andy Warhol’s concept of "10 minutes of fame."
But in reality, you have to put in a tremendous amount of work to get those 10 minutes of attention. I have friends who have managed to achieve huge reach. Maybe it’s about persistence and determination.
But with my ADHD personality, without seeing immediate results, it's hard for me to work so long in the void, without an idealistic goal. And on Instagram, the goal is purely commercial, materialistic—reach. My idealistic goals, of course, do not align with the framework that Instagram offers.
I reminded myself that the dream of standing on a mountaintop while everyone looks at you without blinking is just a dream, from which it’s time to wake up.

And with these thoughts, I returned to the blog. Now I’m uploading all those videos here that I used to post on Instagram, so they don’t just disappear into oblivion.
That’s how things are.